New research: AI-Powered TRIZ and corporate creativity

Manufacturing and the Industrial Sector

For home appliance companies, differentiation comes from teams that can quickly turn changing user needs into new products and experiences.

Products, channels and user expectations are changing. The real transformation lies in how product development, production flexibility and customer knowledge come together.

We view home appliance companies not just in terms of products and production, but as systems where user insight, R&D, production operations, brand experience and human capacity work together.

The Changing Equation

We view change in manufacturing through four connected areas: operations, problem-solving, technology and capabilities. Transformation becomes lasting when these four areas are developed together.

  1. 01

    From fixed efficiency to flexible production capacity

    Production systems need to adapt faster to changing demand and conditions.
  2. 02

    From post-breakdown intervention to systematic problem-solving

    Addressing the root causes of recurring problems rather than their symptoms is becoming more important.
  3. 03

    From separate automation systems to connected work systems

    Machines, data and human decisions need to come together in the same workflow.
  4. 04

    From periodic training to continuous capability development

    Development systems are needed that allow shop-floor teams to learn alongside technology.

What Do We Do in This Sector?

01 / 05

Product and technology direction

We connect changing needs to the product portfolio and R&D priorities.

Strategy and Transformation

System Map

Supersystem

  • Supply and value chain
  • Market and customer demands
  • Technology and resources

Sistem

White Goods

Subsystem

  • Strategy
  • Ar-Ge
  • Production
  • Operasyon
  • Technology and data
  • People and organization

We read the sector together with the dynamics around it, the value system at its core and the organization's internal capabilities.

Öncelik: Ar-Ge, Production, Operasyon.

Selected Projects

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  • KaykayoğluBSH logosu

    BSH

    Critical thinking and problem solving

    Problem Solving · Education and People · 2026

    Explore the Project
  • KaykayoğluBSH logosu

    BSH

    Advanced problem solving

    Problem Solving · Creativity and Product Development · 2026

    Explore the Project
  • KaykayoğluGlobal Beko logosu

    Global Beko

    ChatGPT-Assisted Problem Solving

    Transformation with AI · Problem-Solving · 2024

    Explore the Project
  • KaykayoğluBEKO logosu

    BEKO

    ChatGPT for HR Talent Team

    Transformation with AI · Education and People · 2025

    Explore the Project
  • KaykayoğluBeko logosu

    Beko

    Problem-Solving Techniques Blended with Chatgpt

    Transformation with AI · Problem-Solving · 2024

    Explore the Project

Selected organizations from our reference archive

Direction-Setting Questions

  1. 01

    Where is new value in a mature category?

  2. 02

    How does user insight inform technical decisions?

  3. 03

    How do we resolve technical contradictions quickly?

  4. 04

    Where does AI genuinely strengthen product development?

Sector Agenda

Blog · AI and TRIZ

AI-Powered TRIZ: Enhancing Corporate Creativity

Yağız Bora Kaykayoğlu and Celaleddin Ruhi Kaykayoğlu · 5 min read

Read the article

Blog · News from OneLume

How to Become an AI-Native Professional

OneLume · Guest: Y. Bora Kaykayoğlu · Host: Rıfat Özcan · 2 min read

Read the article

Blog · Technical creativity

Technical Creativity 101 Part 1: What Is Technical Creativity?

Kaykayoğlu Innovation Group · 2 min read

Read the article

Blog · Idea generation and strategy

Strategic Idea Generation with Divergent and Convergent Thinking

Kaykayoğlu Innovation Group · 2 min read

Read the article

Blog · Narrative and internal communication

What Is Storytelling in Business? Why Has It Recently Become a Priority for Companies?

Kaykayoğlu Innovation Group · 2 min read

Read the article

Blog · Problem-solving culture

Building a Problem-Solving Culture by Strengthening Creative and Innovative Thinking Skills in Companies

Kaykayoğlu Innovation Group · 2 min read

Read the article

Blog · TRIZ and problem solving

What Is TRIZ? How Does It Strengthen Problem Solving?

Prof. Dr. C. Ruhi Kaykayoğlu · 10 min read

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Perspective · TRIZ and problem solving

A different perspective on complex problems

Kaykayoğlu Innovation Group · 2 min read

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Perspective · Artificial intelligence

The human role in AI transformation

Kaykayoğlu Innovation Group · 2 min read

Read the article

Perspective · Capability development

Connecting learning with the organization's future

Kaykayoğlu Innovation Group · 2 min read

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Perspective · Strategy and innovation

New questions for new business models

Kaykayoğlu Innovation Group · 2 min read

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Let’s Work Together

Let's turn technical knowledge into new product value.

Let’s Get Started