New research: AI-Powered TRIZ and corporate creativity

All projectsGlobal Beko

ChatGPT-Assisted Problem Solving

Transformation with AIProblem Solving

The “ChatGPT-Assisted Problem Solving” training was successfully delivered to Global Beko teams by Prof. Dr. C. Ruhi Kaykayoğlu on 5 December 2024. Combining AI-assisted thinking frameworks with problem-solving techniques, the training offered participants both theoretical and practical perspectives.

At a glance

Project Focus
Transformation with AI · Problem-Solving
Approaches Used
Facilitation
What Emerged
A hands-on program in which teams tested technology against their own problems · Use cases drawn from real business contexts
Sector
White Goods
Year
2024

Inside the project

Focus

How can AI become an organizational capability without diminishing human creativity?

The Global Beko project focused on connecting training needs with technology. The organization wanted not just to purchase new tools, but to embed them in the way its teams work.

The account of this project was structured around the organization's own definition of its needs.

Technology becomes useful not when its use cases are listed, but when teams test it against their own problems.

Scope

We worked with the organization’s global teams on ChatGPT-assisted problem solving. We combined AI-assisted thinking approaches with problem-solving techniques, covering both theory and practice.

Implementation

WHAT ROLE DID GENAI PLAY IN THIS PROJECT?

GenAI was positioned not as a tool that produces ready-made answers, but as a working partner that helps teams address their own problems through stronger questions. Every example was drawn from a real business context.

What brings technology into an organization is not the tool itself, but teams’ ability to engage with it through their own problems.

The journey we designed

  1. 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
  2. 02REFRAMEParticipants practiced creative problem solving and application through their own real work problems.
  3. 03BRING IT INTO THE ORGANIZATIONA follow-through plan was developed with teams to connect the methods learned to daily workflows.

Kaykayoğlu project insight

The value of new tools begins not when they are purchased, but when people use them to ask stronger questions.

Explore further

Selected resources that examine the transformation highlighted by this project from a broader perspective.

Kaykayoğlu

Which idea in your organization is still waiting to be put into practice?

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