All projectsBEKO
ChatGPT for HR Talent Team
The “ChatGPT for HR Talent Team” training was delivered over two half-days on 19 and 23 May 2025 within the Italy-based BEKO organization, with participants from BEKO offices across Europe. Led by Prof. Dr. C. Ruhi Kaykayoğlu and Y. Bora Kaykayoğlu, the program focused on helping HR talent teams improve their processes and strengthen their strategic decision-making capacity by using generative AI tools effectively.
At a glance
- Project Focus
- Transformation with AI · Education and People
- Project Lead
- TrainerProf. Dr. C. Ruhi KaykayoğluTrainerY. Bora Kaykayoğlu
- Approaches Used
- Facilitation
- What Emerged
- A hands-on program in which teams tested technology against their own problems · Use cases drawn from real business contexts
- Sector
- White Goods
- Year
- 2025
Inside the project
Focus
How can a new technology become part of teams’ actual workflows?
The BEKO project focused on connecting training needs with technology. The organization wanted not just to purchase new tools, but to embed them in the way its teams work.
The gap between technology and practice is the real challenge for most organizations. This project focused on closing that gap.
The main barrier to AI adoption was not a lack of tools, but teams’ inability to connect the technology with their real business problems.
Scope
We delivered training on ChatGPT use with HR talent teams from the organization’s Italy-based operation and European offices. We focused on how generative AI tools could be used in these teams’ processes and strategic decision-making.
Implementation
WHAT ROLE DID GENAI PLAY IN THIS PROJECT?
GenAI was positioned not as a tool that produces ready-made answers, but as a working partner that helps teams address their own problems through stronger questions. Every example was drawn from a real business context.
AI transformation begins not with purchasing new tools, but with people using them to ask stronger questions.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEParticipants practiced creative problem solving and application through their own real work problems.
- 03BRING IT INTO THE ORGANIZATIONA follow-through plan was developed with teams to connect the methods learned to daily workflows.
Kaykayoğlu project insight
Technology becomes an organizational capability only when it enters teams’ actual workflows.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.