Referans
Tofaş Türk
Türkiye's only automotive company producing both passenger cars and light commercial vehicles
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Collaboration
Collaboration summary
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Projects
Our projects with this organization



Training and Workshop · 2025
AI Training and Development Process
Designed for TOFAŞ in 2025, the two-stage AI Training and Development Process began with an online webinar for 100 people and continued with full-day, in-person classroom training in groups of 20. Co-led by Prof. Dr. C. Ruhi Kaykayoğlu and Y. Bora Kaykayoğlu, each stage was supported by AI Challenge tasks in which participants tried what they had learned in their real work, along with anonymous assessment questionnaires.
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Training and Workshop · 2025
3Y: Creative, Innovative and Lean
In the "Value-Creating 3Y: Lean, Innovative, Creative" training and workshop delivered to 2 groups in May and June 2025, participants experienced creativity, innovation and lean thinking together, facilitated by Y. Bora Kaykayoğlu. Practical exercises offered participants a big-picture view through the 7 areas of waste, blue ocean strategy and ideas developed using creative thinking techniques.
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Education · 2024
Think Like AI
On 10-11 September 2024, the “THINK LIKE ARTIFICIAL INTELLIGENCE” training was delivered at TOFAŞ by Prof. Dr. C. Ruhi Kaykayoğlu. The training aimed to equip participants with the ability to offer innovative and effective solutions for business processes by adopting AI approaches.
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Training and Workshop · 2025
From Idea to Project with GenAI
In the “From Idea to Project with GenAI” training and workshop held for 4 groups in May, June and July 2025, participants transformed their ideas into projects step by step, using generative AI as a strategic tool. Guided by Y. Bora Kaykayoğlu, teams explored creative thinking methods such as SCAMPER, Biomimicry and Double Diamond, and structured their business ideas through the Business Model Canvas with GenAI support. The resulting projects were presented not only as actionable solutions, but also as approaches aligned with TOFAŞ's strategic GenAI planning.
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Education
TRIZ Training
Through our “TRIZ Problem-Solving Training” at TOFAŞ Akademi on 22-23 August, led by Prof. Dr. C. Ruhi Kaykayoğlu, we used efficient and flexible approaches to help achieve the most efficient and flexible results.
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Related expertise
- 01Transformation with AIAI Strategy · Generative AI Use Cases · AI-Supported Problem Solving and Decision Making · AI-Native Organizations
- 02Corporate Academies of the FutureCorporate Academy Design · Competency and Learning Strategy · Leadership Programs of the Future · AI-Native Learning Models
- 03Creativity and Human PotentialCreative Thinking · Technical Creativity · Idea Development and Evaluation · Corporate Culture of Creativity
- 04Innovation and New Value CreationNew Product and Service Development · Human-Centered Design · Experience Design · Innovation Programs
- 05Strategy and Future DesignGrowth and Competitive Strategies · Future Scenarios · New Business Models · Technology and Innovation Roadmaps
- 06Problem Solving with TRIZCreative Problem Solving with TRIZ · Resolving Technical and Physical Contradictions · Designing Around Patents · Invention and Intellectual Property Development
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Let’s design the future together.
Let’s discuss your organization’s priority problem, opportunity or transformation need.
