New research: AI-Powered TRIZ and corporate creativity

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Tofaş Türk

Türkiye's only automotive company producing both passenger cars and light commercial vehicles

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Collaboration

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Projects

Our projects with this organization

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Training and Workshop · 2025

AI Training and Development Process

Transformation with AIEducation and People

Designed for TOFAŞ in 2025, the two-stage AI Training and Development Process began with an online webinar for 100 people and continued with full-day, in-person classroom training in groups of 20. Co-led by Prof. Dr. C. Ruhi Kaykayoğlu and Y. Bora Kaykayoğlu, each stage was supported by AI Challenge tasks in which participants tried what they had learned in their real work, along with anonymous assessment questionnaires.

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Training and Workshop · 2025

3Y: Creative, Innovative and Lean

Creativity and Product DevelopmentInnovation and Added Value

In the "Value-Creating 3Y: Lean, Innovative, Creative" training and workshop delivered to 2 groups in May and June 2025, participants experienced creativity, innovation and lean thinking together, facilitated by Y. Bora Kaykayoğlu. Practical exercises offered participants a big-picture view through the 7 areas of waste, blue ocean strategy and ideas developed using creative thinking techniques.

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Education · 2024

Think Like AI

Transformation with AIInnovation and Added Value

On 10-11 September 2024, the “THINK LIKE ARTIFICIAL INTELLIGENCE” training was delivered at TOFAŞ by Prof. Dr. C. Ruhi Kaykayoğlu. The training aimed to equip participants with the ability to offer innovative and effective solutions for business processes by adopting AI approaches.

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Training and Workshop · 2025

From Idea to Project with GenAI

Transformation with AIStrategy and Transformation

In the “From Idea to Project with GenAI” training and workshop held for 4 groups in May, June and July 2025, participants transformed their ideas into projects step by step, using generative AI as a strategic tool. Guided by Y. Bora Kaykayoğlu, teams explored creative thinking methods such as SCAMPER, Biomimicry and Double Diamond, and structured their business ideas through the Business Model Canvas with GenAI support. The resulting projects were presented not only as actionable solutions, but also as approaches aligned with TOFAŞ's strategic GenAI planning.

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Education

TRIZ Training

Problem Solving with TRIZProblem Solving

Through our “TRIZ Problem-Solving Training” at TOFAŞ Akademi on 22-23 August, led by Prof. Dr. C. Ruhi Kaykayoğlu, we used efficient and flexible approaches to help achieve the most efficient and flexible results.

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Let’s move forward together

Let’s design the future together.

Let’s discuss your organization’s priority problem, opportunity or transformation need.

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