All projectsAstana University
Astana Üniversitesi Promotional Work
With Prof. Dr. C. Ruhi Kaykayoğlu as founding consultant, facilitation services were provided during the establishment of Astana Üniversitesi in determining the university’s communication concept design, logo design and implementation, corporate document design and implementation, university launch preparations and materials, and outdoor promotional work.
At a glance
- Project Focus
- Universities · Problem Solving
- Solution Area
- Universities of the FutureProblem Solving with TRIZ
- Project Lead
- ConsultantProf. Dr. C. Ruhi Kaykayoğlu
- Approaches Used
- Facilitation
- What Emerged
- University–business collaboration framework · Strategic blueprint for ecosystem design
- Sector
- International Projects
Inside the project
Focus
How can a technology transfer ecosystem turn ideas into economic value?
The Astana Üniversitesi project focused on addressing the organization’s consulting needs within a university and ecosystem framework.
The account of this project was structured around the organization's own definition of its needs.
Ecosystem design requires establishing a shared flow of value, not just the efforts of individual actors.
Scope
During the institution’s establishment, we facilitated the definition of its communications concept and the design and implementation of its logo and institutional documents. We also worked on launch preparations, promotional materials and outdoor promotion.
Implementation
HOW WAS ECOSYSTEM DESIGN USED IN THIS PROJECT?
We treated ecosystem design not as an organizational chart but as a system in which universities, businesses and entrepreneurs participate in a shared flow of value. TTO and technopark structures are nodes in this system.
Ecosystems are built not through plans but through trust and a shared agenda.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThe real need behind the stated request was reframed in the context of the organization's strategy and ways of working.
- 03BRING IT INTO THE ORGANIZATIONThe framework was turned into a structure connected to the organization's decision-making and working rhythm.
Kaykayoğlu project insight
An ecosystem is not the sum of its institutions but the design of the value flows between them.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.