All projectsEczacıbaşı Tüketim Grubu
Customer-Centered Thinking
Eczacıbaşı Tüketim Grubu Field Supervisors who came to Bodrum on 4 May 2023 attended the "Customer-Centered Thinking and Presentation Techniques Workshop" led by Y. Bora Kaykayoğlu. Knowledge was shared to help field supervisors perform their duties more effectively and strengthen their leadership capabilities for the merchandising team.
At a glance
- Project Focus
- Education and People
- Solution Area
- Organizational and Leadership Transformation
- Project Lead
- TrainerY. Bora Kaykayoğlu
- Approaches Used
- Facilitation
- What Emerged
- Leadership and team development program · A framework for embedding new ways of working in the organization
- Sector
- Healthcare
- Year
- 2023
Inside the project
Focus
How can organizational change be aligned with individual development?
The Eczacıbaşı Tüketim Grubu project focused on addressing the organization's training and workshop need alongside people and organizational considerations.
When human capacity does not develop at the same pace as technology and strategy, transformation stalls. This project focused on establishing that balance.
Eczacıbaşı Tüketim Grubu Field Supervisors who came to Bodrum on 4 May 2023, Y.
The organizational bottleneck was usually not the structure, but the point at which people had not embraced the new way of working.
Scope
We ran a workshop on customer-focused thinking and presentation techniques with field supervisors from the consumer products group. We shared knowledge on their field responsibilities and on leading the merchandising team.
Implementation
HOW WAS ORGANIZATIONAL DEVELOPMENT APPROACHED IN THIS PROJECT?
We approached organizational development not as a change to an organization chart, but as a change in people's daily working practices. The programs progressed through real business problems.
Organizational transformation is not about changing people, but about creating the conditions in which they work best.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEDuring the training and workshop sections, participants practiced on their own problems.
- 03BRING IT INTO THE ORGANIZATIONA follow-through plan was created to connect new ways of thinking to the organization's workflows.
Kaykayoğlu project insight
An organization is not a chart, but the way people work together.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.