All projectsAt NKÜ TTO
Branding Training
On 16 March, we met with teams at NKÜ TTO and completed a productive "Branding Training" session at NKÜ TTO, led by Y. Bora Kaykayoğlu.
At a glance
- Project Focus
- Innovation and Added Value · Universities
- Project Lead
- TrainerY. Bora Kaykayoğlu
- Approaches Used
- Facilitation
- What Emerged
- A framework for evaluating new product and service ideas · A draft process from idea to value
- Sector
- Technopark / TTO
Inside the project
Focus
How can ideas be turned into value-added products and services?
The NKÜ TTO project focused on connecting the organization's training need with new areas of value. The organization wanted a project that would generate added value beyond its existing business.
Added value begins with identifying a gap in the market. It is completed through a process that connects the idea with the customer.
On 16 March, we met with teams at NKÜ TTO, Y.
What was usually missing in new product development was not ideas, but a shared system for evaluating and developing them.
Scope
We delivered branding training for the institution’s teams. In the training, we worked with participants on the topic of branding.
Implementation
HOW WAS THE INNOVATION PROCESS DESIGNED IN THIS PROJECT?
We designed the innovation process not as an awards ceremony, but as a value stream in which ideas are selected and developed. At every stage, teams worked with their own market data.
Innovation is not the job of a single department. It is the result of how an organization learns and makes decisions.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEParticipants practiced creative problem solving and application through their own real work problems.
- 03BRING IT INTO THE ORGANIZATIONA follow-through plan was developed with teams to connect the methods learned to daily workflows.
Kaykayoğlu project insight
Innovation is not about generating ideas, but about the system that turns the right idea into value.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.