All projectsNazarbayev University
Creative Agency Service
Y. Bora Kaykayoğlu provided the “Creative Agency” service as part of roadmap development to shape the future of Nazarbayev University teams, design a plan for goals responsive to competitive and market conditions, and build an organizational structure suited to their objectives.
At a glance
- Project Focus
- Education and People · Universities
- Approaches Used
- Facilitation
- What Emerged
- Leadership and team development program · A framework for embedding new ways of working in the organization
- Sector
- International Projects
Inside the project
Focus
How does leadership development evolve from a training program into organizational capacity?
The Nazarbayev University project focused on addressing the organization's project / service need alongside people and organizational considerations.
The account of this project was structured around the organization's own definition of its needs.
Change becomes lasting not when it is announced, but when teams experience it within their own decision-making sphere.
Scope
We worked with the institution’s teams on planning future goals in the context of competition and market conditions. Through our creative agency services, we supported roadmap development for an organizational structure aligned with the institution’s objectives.
Implementation
HOW WAS ORGANIZATIONAL DEVELOPMENT APPROACHED IN THIS PROJECT?
We approached organizational development not as a change to an organization chart, but as a change in people's daily working practices. The programs progressed through real business problems.
Human potential should be placed at the center of transformation, not in technology's shadow, but as an equal partner.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThe work was co-created with the organization’s teams throughout the project. Feedback informed the design at every stage.
- 03BRING IT INTO THE ORGANIZATIONThe resulting model was connected to the organization’s operations.
Kaykayoğlu project insight
Transformation becomes sustainable when human potential grows.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.