All projectsİstanbul Aydın Üniversitesi
Creative Agency Service
Between 2011-2013, Y. Bora Kaykayoğlu provided the “Creative Agency” service as part of roadmap development to shape the future of Istanbul Aydın University and its teams, design a plan for goals responsive to competitive and market conditions, and build an organizational structure suited to their objectives.
At a glance
- Project Focus
- Education and People · Universities
- Approaches Used
- Facilitation
- What Emerged
- Leadership and team development program · A framework for embedding new ways of working in the organization
- Sector
- University
- Year
- 2013
Inside the project
Focus
How can organizational change be aligned with individual development?
The Istanbul Aydın University project focused on addressing the organization's project / service need alongside people and organizational considerations.
When human capacity does not develop at the same pace as technology and strategy, transformation stalls. This project focused on establishing that balance.
The organizational bottleneck was usually not the structure, but the point at which people had not embraced the new way of working.
Scope
We worked with the institution’s teams on planning for goals that respond to competition and market conditions. As part of our creative agency services, we worked on a roadmap for establishing an organizational structure suited to the institution’s objectives.
Implementation
HOW WAS ORGANIZATIONAL DEVELOPMENT APPROACHED IN THIS PROJECT?
We approached organizational development not as a change to an organization chart, but as a change in people's daily working practices. The programs progressed through real business problems.
Organizational transformation is not about changing people, but about creating the conditions in which they work best.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThe work was co-created with the organization’s teams throughout the project. Feedback informed the design at every stage.
- 03BRING IT INTO THE ORGANIZATIONThe resulting model was connected to the organization’s operations.
Kaykayoğlu project insight
An organization is not a chart, but the way people work together.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.