All projectsOstim Teknopark
Rapid Idea Development Training
Our “Identifying Customer Needs and Rapid Idea Development” training was held with Ostim Teknopark - Prota, led by our Design Director, Y. Bora Kaykayoğlu. The training addressed questions such as "How do we identify customer needs?", "Which questions help identify them?", "How do we find pain points?" and "How can these quickly become a business idea and business model?"
At a glance
- Project Focus
- Universities · Strategy and Transformation
- Solution Area
- Universities of the FutureStrategy and Future Design
- Project Lead
- TrainerY. Bora Kaykayoğlu
- Approaches Used
- Facilitation
- What Emerged
- University–business collaboration framework · Strategic blueprint for ecosystem design
- Sector
- Technopark / TTO
Inside the project
Focus
How can a technology transfer ecosystem turn ideas into economic value?
The Ostim Teknopark project focused on addressing the organization's training needs within a university and ecosystem framework.
The account of this project was structured around the organization's own definition of its needs.
Our “Identifying Customer Needs and Rapid Idea Development” training was held with Ostim Teknopark - Prota, led by Bora Kaykayoğlu.
Ecosystem design requires establishing a shared flow of value, not just the efforts of individual actors.
Scope
We worked with participants on identifying customer needs and developing ideas quickly. We explored questions that help uncover needs and ways to identify customer pain points. We also examined how those needs can be translated into business ideas and business models.
Implementation
HOW WAS ECOSYSTEM DESIGN USED IN THIS PROJECT?
We treated ecosystem design not as an organizational chart but as a system in which universities, businesses and entrepreneurs participate in a shared flow of value. TTO and technopark structures are nodes in this system.
Ecosystems are built not through plans but through trust and a shared agenda.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEParticipants practiced creative problem solving and application through their own real work problems.
- 03BRING IT INTO THE ORGANIZATIONA follow-through plan was developed with teams to connect the methods learned to daily workflows.
Kaykayoğlu project insight
An ecosystem is not the sum of its institutions but the design of the value flows between them.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.