All projectsOkan Ünversitesi
Summer Promotion Creative Agency Service
Y. Bora Kaykayoğlu provided facilitation services for summer promotion creative agency work as part of Okan Ünversitesi's restructuring planning.
At a glance
- Project Focus
- Problem Solving
- Solution Area
- Problem Solving with TRIZ
- Approaches Used
- Facilitation
- What Emerged
- A shared problem-solving language and process · A solution framework applied to participants' own problems
- Sector
- University
Inside the project
Focus
How can problem solving move from an individual skill to a team capability?
The Okan Ünversitesi project focused on addressing a project/service need through structured problem-solving practices.
The account of this project was structured around the organization's own definition of its needs.
Bora Kaykayoğlu provided facilitation services for summer promotion creative agency work as part of Okan Ünversitesi's restructuring planning.
There is no right solution to a wrongly defined problem. This is where problem-solving work begins.
Scope
We worked on summer promotional activities as part of the organization's restructuring planning. We provided facilitation for creative agency work within this scope.
Implementation
HOW WAS STRUCTURED PROBLEM SOLVING USED IN THIS PROJECT?
Rather than rushing to solve a problem at first glance, we followed a process emphasizing root cause analysis and contradiction-based definition. Participants worked on their own operational problems.
Problem solving is not just a training topic but a practice that should be part of the organization's working culture.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThe work was co-created with the organization’s teams throughout the project. Feedback informed the design at every stage.
- 03BRING IT INTO THE ORGANIZATIONThe resulting model was connected to the organization’s operations.
Kaykayoğlu project insight
Problem-solving skill comes more from the team's method than from the individual's intelligence.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.