All projectsAras Akademi
Promotional and Training Catalog
With Prof. Dr. C. Ruhi Kaykayoğlu as founding consultant, a model was designed to strengthen the work skills of Aras Akademi employees and managers for their professional and personal development. Through a promotional and training catalog, concept design and training catalog, applications were developed for Aras Akademisi, creating various accredited programs and implementation strategies.
At a glance
- Project Focus
- Corporate Academies · Strategy and Transformation
- Project Lead
- ConsultantProf. Dr. C. Ruhi Kaykayoğlu
- Approaches Used
- Facilitation
- What Emerged
- A multilayered learning program structure · A capability framework for academy design
- Sector
- Cargo and Logistics
Inside the project
Focus
How can a corporate academy become part of an organization’s strategy for the future?
The Aras Akademi project focused on addressing the organization’s consulting needs through academy design.
A corporate academy is not a course catalog, but a system for making capability decisions about the organization’s future. This project was built around that system.
The weakest link in training programs was the point where learning translated into daily work. Academy design had to start there.
Scope
We designed a model for the professional and personal development of the organization’s employees and managers. We developed a concept, a promotional and training catalog, and practical activities for its corporate academy. We created various accredited programs and strategies for implementing them.
Implementation
HOW WAS THE ACADEMY DESIGNED IN THIS PROJECT?
We designed the academy not as a single training catalog, but as a multilayered learning system linked to the organization’s strategic capability goals. Each layer addresses a different level of responsibility.
A strong corporate academy does not distribute training, but redesigns how the organization learns.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThe real need behind the stated request was reframed in the context of the organization's strategy and ways of working.
- 03BRING IT INTO THE ORGANIZATIONThe framework was turned into a structure connected to the organization's decision-making and working rhythm.
Kaykayoğlu project insight
A corporate academy is not a catalog, but the center of decisions about the organization’s future capabilities.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.