All projectsASAŞ
Strategic Management Workshop
On 6-7 January 2023, we spent 2 days with ASAŞ, one of Türkiye's top 100 companies, at Wellborn Hotel in Kocaeli. The “ASAŞ 2023 Strategic Management Workshop” was moderated by Prof. Dr. C. Ruhi Kaykayoğlu and Y. Bora Kaykayoğlu.
At a glance
- Project Focus
- Strategy and Transformation
- Solution Area
- Strategy and Future Design
- Project Lead
- ModeratorProf. Dr. C. Ruhi KaykayoğluModeratorY. Bora Kaykayoğlu
- Approaches Used
- Facilitation
- What Emerged
- A framework clarifying strategic priorities · Decision-making practice through future scenarios
- Sector
- Sanayii
- Year
- 2023
Inside the project
Focus
How can an organization's future strategy become its everyday way of working?
The ASAŞ project focused on placing the organization's workshop needs within a strategic framework. The organization was looking for a way of working that connected its future with today's decisions.
The challenge was not simply to find the right plan but to turn it into a system teams could own and implement.
On 6-7 January 2023, we spent 2 days with ASAŞ, one of Türkiye's top 100 companies, at Wellborn Hotel in Kocaeli.
What strategy documents typically lacked was not direction but a working system connecting strategy to everyday decisions.
Scope
We held a two-day strategic management workshop with the organization’s teams. We served as moderators for the workshop.
Implementation
HOW WAS SCENARIO PLANNING USED?
We used possible futures not as a single forecast but as alternative scenarios against which today's decisions could be tested. The aim was to make foresight the language of decision-making meetings.
Strategic transformation begins not with writing a new plan but with decision-making that supports the organization's new direction.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThroughout the workshop, teams worked collaboratively on their own problems. Each stage concluded with an output.
Kaykayoğlu project insight
Strategy is not a document but a way of working continually recreated through the organization's decisions.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.