All projectsŞenkaya İnşaat
Project Philosophy, Preparation and Branding
For Şenkaya İnşaat's Blueplanet project, a continuation of Gardenplanet, services included - Defining the company project name and communication style - Designing and producing all printed materials - Designing corporate materials and overseeing printing processes. http://www.blueplanet.com.tr/
At a glance
- Project Focus
- Innovation and Added Value
- Solution Area
- Innovation and New Value Creation
- Approaches Used
- Facilitation
- What Emerged
- A framework for evaluating new product and service ideas · A draft process from idea to value
- Sector
- Construction
Inside the project
Focus
How can innovation evolve from a one-off initiative into lasting value within an organization?
The Şenkaya İnşaat project focused on connecting the organization's design / implementation need with new areas of value. The organization wanted a project that would generate added value beyond its existing business.
The account of this project was structured around the organization's own definition of its needs.
Şenkaya İnşaat, in the Blueplanet project, a continuation of its Gardenplanet project.
Innovation works when designed not as a pool of ideas, but as a process in which ideas enter the value stream.
Scope
We worked on selecting the project name and defining the communication style for the organization's construction project. We designed and produced printed materials, created corporate materials and oversaw the printing processes.
Implementation
HOW WAS THE INNOVATION PROCESS DESIGNED IN THIS PROJECT?
We designed the innovation process not as an awards ceremony, but as a value stream in which ideas are selected and developed. At every stage, teams worked with their own market data.
Creating value is less about generating new ideas than about building a system that enables ideas to enter the value stream.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThe organization's need was reframed from a fresh perspective and translated into a design.
- 03BRING IT INTO THE ORGANIZATIONThe designed model was embedded in the organization's operations. The ownership process was carried out together with the teams.
Kaykayoğlu project insight
New value emerges where market needs intersect with organizational capability.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.