Agriculture

We view change in agriculture through four connected areas: field research, innovation, consumer needs and shared learning. Transformation becomes lasting when these four areas are developed together.

1. 01

   From familiar methods to field-tested innovations

   Research and new methods need to be tested in relation to producers' real needs.
2. 02

   From individual products to new value propositions

   Transferring production knowledge into ideas for new products, services and partnerships is becoming more important.
3. 03

   From a production focus to consumer needs

   Consumers' expectations for quality, trust and traceability need to inform product decisions.
4. 04

   From individual experience to shared learning capacity

   Producers, field teams and management need to share knowledge and make decisions together.

We read the sector together with the dynamics around it, the value system at its core and the organization's internal capabilities.

Öncelik: Production, Ar-Ge, Tedarik.

1. 01

   Where are losses occurring in the value chain?

2. 02

   Which problem requires a shared solution?

3. 03

   How can technology become practical for small producers?

4. 04

   Who should the new value model bring together?