All projectsKOÜ Teknopark
Design Focus in Product Development
At KOÜ Teknopark, we completed a workshop with Ar-Ge managers from different sectors, exploring the role of Technical Creativity in idea generation alongside the steps of design thinking. Our Design Director Y. Bora Kaykayoğlu led the training and supported the workshop as a facilitator. Collaboration across different sectors/departments enriches idea generation… <Customer Focus in Product Development> plays a very important role in the 21st-century economy.
At a glance
- Project Focus
- Creativity and Product Development · Universities
- Project Lead
- TrainerY. Bora Kaykayoğlu
- Approaches Used
- Facilitation
- What Emerged
- Creative thinking practices tested on teams' own problems · Idea development and evaluation framework
- Sector
- Technopark / TTO
Inside the project
Focus
How can creativity move from an individual talent to an organizational capacity?
The KOÜ Teknopark project focused on addressing a workshop need through creative thinking practices. Participants worked within their own product and business contexts.
Creativity is not an innate trait but a way of working that grows under the right conditions. This project focused on establishing those conditions.
The bottleneck for creativity in organizations was usually not a lack of ideas but the absence of a working environment where ideas could be protected and developed.
Scope
We worked with R&D managers from different sectors on the role of technical creativity in idea generation. In the workshop, we applied the steps of design thinking and explored a customer-focused approach to product development.
Implementation
HOW WERE CREATIVE TECHNIQUES USED IN THIS PROJECT?
We used creativity techniques not as showmanship but as tools teams tested on their own problems. Each technique was applied to a real product or process problem.
What brings creativity into an organization is not individual talent but a working environment where ideas can emerge safely.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThroughout the workshop, teams worked collaboratively on their own problems. Each stage concluded with an output.
Kaykayoğlu project insight
Creativity is not a chance moment of inspiration but the design of conditions.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.