All projectsPegah Jewelery
Product Photography
Inspired by Persian culture and mythology in its jewelry designs, Pegah Jewelery presents authentic designs. Still photography faithful to each collection's unique story, Client: Pegah Jewellery Director: Y. Bora Kaykayoğlu Studio:18gri Photography: Burak Olçaylı Media: Print, internet Collections. Love- Love from Matter to Miracle Nothing- From Being to Nothingness, from Nothingness to Being, Everything Is a Miracle… Soul- Soul-Essence
At a glance
- Project Focus
- Strategy and Transformation
- Solution Area
- Strategy and Future Design
- Approaches Used
- Facilitation
- What Emerged
- A framework clarifying strategic priorities · Decision-making practice through future scenarios
Inside the project
Focus
In an uncertain future, which priorities should guide today's decisions?
The Pegah Jewelery project focused on placing the organization's design/implementation needs within a strategic framework. The organization sought a way of working that connected its future with today's decisions.
The account of this project was structured around the organization's own definition of its needs.
Inspired by Persian culture and mythology in its jewelry designs, Pegah Jewelery presents authentic designs.
Future analysis becomes a guide only when teams translate it into their own decision-making contexts.
Scope
We carried out product photography for jewellery collections inspired by Persian culture and mythology. For the photographs intended for print and online use, we based our approach on each collection’s individual story.
Implementation
HOW WAS SCENARIO PLANNING USED?
We used possible futures not as a single forecast but as alternative scenarios against which today's decisions could be tested. The aim was to make foresight the language of decision-making meetings.
Rather than predicting the future, a stronger starting point is to design together how we will remain resilient across possible futures.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThe organization's need was reframed from a fresh perspective and translated into a design.
- 03BRING IT INTO THE ORGANIZATIONThe designed model was embedded in the organization's operations. The ownership process was carried out together with the teams.
Kaykayoğlu project insight
Producing analysis about the future is easy. The challenge is embedding it in everyday decisions.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.