All projectsBrisa
From Technical Creative Ideas to Innovation
Led by Prof. Dr. C. Ruhi Kaykayoğlu and Y. Bora Kaykayoğlu, “Creativity & Human-Centeredness” services were provided with Brisa, using simulation and design thinking fundamentals applied to Brisa products to explore technical creative thinking and idea generation in line with strategic goals.
At a glance
- Project Focus
- Creativity and Product Development · Innovation and Added Value
- Project Lead
- TrainerProf. Dr. C. Ruhi KaykayoğluTrainerY. Bora Kaykayoğlu
- Approaches Used
- Facilitation
- What Emerged
- Creative thinking practices tested on teams' own problems · Idea development and evaluation framework
- Sector
- Corporate Academies
Inside the project
Focus
How can creativity move from an individual talent to an organizational capacity?
The Brisa project focused on connecting a design / implementation need with creative thinking practices. Participants worked within their own product and business contexts.
Creativity is not an innate trait but a way of working that grows under the right conditions. This project focused on establishing those conditions.
The bottleneck for creativity in organizations was usually not a lack of ideas but the absence of a working environment where ideas could be protected and developed.
Scope
We worked with the organization’s teams on technical creative thinking and idea generation in line with its strategic goals. We used simulation and methods grounded in design thinking in activities focused on the organization’s products.
Implementation
HOW WERE CREATIVE TECHNIQUES USED IN THIS PROJECT?
We used creativity techniques not as showmanship but as tools teams tested on their own problems. Each technique was applied to a real product or process problem.
What brings creativity into an organization is not individual talent but a working environment where ideas can emerge safely.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThe organization's need was reframed from a fresh perspective and translated into a design.
- 03BRING IT INTO THE ORGANIZATIONThe designed model was embedded in the organization's operations. The ownership process was carried out together with the teams.
Kaykayoğlu project insight
Creativity is not a chance moment of inspiration but the design of conditions.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.