All projectsNetme-In
Social Media and Interviews
Through KiG, Prof. Dr. C. Ruhi Kaykayoğlu and Y. Bora Kaykayoğlu provided “Digitalization and Technology Management” guidance support through Netme-In's European Union video project, “Interview and Recruitment Tips for Small and Medium-Sized Companies Using Social Media Platforms.”
At a glance
- Project Focus
- Transformation with AI
- Solution Area
- Transformation with AI
- Approaches Used
- Facilitation
- What Emerged
- A hands-on program in which teams tested technology against their own problems · Use cases drawn from real business contexts
- Sector
- International Projects
Inside the project
Focus
How can a new technology become part of teams’ actual workflows?
The Netme-In project focused on connecting a project / service need with technology. The organization wanted not just to buy new tools, but to embed them in how teams work.
The gap between technology and practice is the real challenge for most organizations. This project focused on closing that gap.
The main barrier to AI adoption was not a lack of tools, but teams’ inability to connect the technology with their real business problems.
Scope
We covered interviewing and recruitment through social media platforms in a video project aimed at small and medium-sized businesses. We provided guidance on using these platforms as part of the project.
Implementation
WHAT ROLE DID GENAI PLAY IN THIS PROJECT?
GenAI was positioned not as a tool that produces ready-made answers, but as a working partner that helps teams address their own problems through stronger questions. Every example was drawn from a real business context.
AI transformation begins not with purchasing new tools, but with people using them to ask stronger questions.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThe work was co-created with the organization’s teams throughout the project. Feedback informed the design at every stage.
- 03BRING IT INTO THE ORGANIZATIONThe resulting model was connected to the organization’s operations.
Kaykayoğlu project insight
Technology becomes an organizational capability only when it enters teams’ actual workflows.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.