All projectsMaçka Motors
Corporate Identity Project
The “Corporate Identity Project” service was provided as part of roadmap development to shape the future of Maçka Motors and its teams, design a plan for goals responsive to competitive and market conditions, and build an organizational structure suited to their objectives. The service included defining the company's concept design, logo design and implementation, and corporate document design and implementation.
At a glance
- Project Focus
- Education and People · Strategy and Transformation
- Approaches Used
- Facilitation
- What Emerged
- Leadership and team development program · A framework for embedding new ways of working in the organization
- Sector
- Hizmet
Inside the project
Focus
How can organizational change be aligned with individual development?
The Maçka Motors project focused on addressing the organization's design / implementation need alongside people and organizational considerations.
When human capacity does not develop at the same pace as technology and strategy, transformation stalls. This project focused on establishing that balance.
The organizational bottleneck was usually not the structure, but the point at which people had not embraced the new way of working.
Scope
We defined the organization's visual concept as part of our work on the goals of the organization and its teams. We designed and implemented the logo and corporate documents.
Implementation
HOW WAS ORGANIZATIONAL DEVELOPMENT APPROACHED IN THIS PROJECT?
We approached organizational development not as a change to an organization chart, but as a change in people's daily working practices. The programs progressed through real business problems.
Organizational transformation is not about changing people, but about creating the conditions in which they work best.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThe organization's need was reframed from a fresh perspective and translated into a design.
- 03BRING IT INTO THE ORGANIZATIONThe designed model was embedded in the organization's operations. The ownership process was carried out together with the teams.
Kaykayoğlu project insight
An organization is not a chart, but the way people work together.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.