All projectsEczacıbaşı Tüketim Ürünleri
Thinking Innovatively and Creatively
Another engaging 2-day training program on innovation foresight and creative product development methods was completed with the Eczacıbaşı Tüketim Ürünleri R&D Center, led by Y. Bora Kaykayoğlu and Prof. Dr. C. Ruhi Kaykayoğlu. The training with R&D managers covered team-based problem-solving in R&D, innovation methods and creative thinking, and included a workshop to develop potential product ideas. Creative product ideas begin with generating a wide range of ideas. Many ideas were developed in this short time using creative thinking methods.
At a glance
- Project Focus
- Creativity and Product Development · R&D and Advanced Technologies
- Project Lead
- TrainerProf. Dr. C. Ruhi KaykayoğluTrainerY. Bora Kaykayoğlu
- Approaches Used
- Facilitation
- What Emerged
- Creative thinking practices tested on teams' own problems · Idea development and evaluation framework
- Sector
- Healthcare
Inside the project
Focus
How can teams generate new product ideas amid routine work?
The Eczacıbaşı Tüketim Ürünleri project focused on addressing a workshop need through creative thinking practices. Participants worked within their own product and business contexts.
The account of this project was structured around the organization's own definition of its needs.
Another engaging 2-day training program on innovation foresight and creative product development methods was completed with the Eczacıbaşı Tüketim Ürünleri R&D Center, led by Ruhi Kaykayoğlu.
Creative capacity grows not through workshops but through small practices embedded in daily work.
Scope
We worked with the R&D center team and R&D managers on innovation foresight, creative product development and team-based problem-solving. We covered innovation and creative thinking methods and held a workshop to develop potential product ideas.
Implementation
HOW WERE CREATIVE TECHNIQUES USED IN THIS PROJECT?
We used creativity techniques not as showmanship but as tools teams tested on their own problems. Each technique was applied to a real product or process problem.
The real resource in product development is not brilliant ideas but the discipline that keeps ideas alive.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThroughout the workshop, teams worked collaboratively on their own problems. Each stage concluded with an output.
Kaykayoğlu project insight
The most valuable ideas emerge from the closest attention to the most routine problems.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.