All projectsTEINN IDEA
Storytelling in Entrepreneurship Training
On 15 November, we delivered "Storytelling in Entrepreneurship Training" as part of the TEINN IDEA Digital Entrepreneurship Camp, led by Y. Bora Kaykayoğlu.
At a glance
- Project Focus
- Universities · Creativity and Product Development
- Project Lead
- TrainerY. Bora Kaykayoğlu
- Approaches Used
- Facilitation
- What Emerged
- University–business collaboration framework · Strategic blueprint for ecosystem design
- Sector
- Education
Inside the project
Focus
How can a technology transfer ecosystem turn ideas into economic value?
The TEINN IDEA project focused on addressing the organization's training needs within a university and ecosystem framework.
The account of this project was structured around the organization's own definition of its needs.
On 15 November, as part of the TEINN IDEA Digital Entrepreneurship Camp, Y.
Ecosystem design requires establishing a shared flow of value, not just the efforts of individual actors.
Scope
We delivered a training session for participants as part of a digital entrepreneurship camp. The session focused on storytelling in entrepreneurship.
Implementation
HOW WAS ECOSYSTEM DESIGN USED IN THIS PROJECT?
We treated ecosystem design not as an organizational chart but as a system in which universities, businesses and entrepreneurs participate in a shared flow of value. TTO and technopark structures are nodes in this system.
Ecosystems are built not through plans but through trust and a shared agenda.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEParticipants practiced creative problem solving and application through their own real work problems.
- 03BRING IT INTO THE ORGANIZATIONA follow-through plan was developed with teams to connect the methods learned to daily workflows.
Kaykayoğlu project insight
An ecosystem is not the sum of its institutions but the design of the value flows between them.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.