All projectsÇıtır Usta
Franchise Presentation Pack
The “Franchise Presentation Pack” service was delivered as part of roadmap processes to shape the future of Çıtır Usta and its teams, design a plan for goals responsive to competitive and market conditions, and build an organizational structure aligned with the company's objectives. The service included concept development for the franchise pack, design and implementation of visual and printed materials, and print preparation.
At a glance
- Project Focus
- Education and People · Strategy and Transformation
- Approaches Used
- Facilitation
- What Emerged
- Leadership and team development program · A framework for embedding new ways of working in the organization
- Sector
- Food
Inside the project
Focus
How can organizational change be aligned with individual development?
The Çıtır Usta project focused on addressing the organization's design / implementation needs alongside the people and organizational dimensions.
When human capacity does not develop at the same pace as technology and strategy, transformation stalls. This project focused on establishing that balance.
The organizational bottleneck was usually not the structure, but the point at which people had not embraced the new way of working.
Scope
We developed the concept for a franchise presentation package as part of work to plan goals aligned with competitive and market conditions and establish an organizational structure suited to the organization’s objectives. We designed and produced the visual and printed materials and prepared them for printing.
Implementation
HOW WAS ORGANIZATIONAL DEVELOPMENT APPROACHED IN THIS PROJECT?
We approached organizational development not as a change to an organization chart, but as a change in people's daily working practices. The programs progressed through real business problems.
Organizational transformation is not about changing people, but about creating the conditions in which they work best.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThe organization's need was reframed from a fresh perspective and translated into a design.
- 03BRING IT INTO THE ORGANIZATIONThe designed model was embedded in the organization's operations. The ownership process was carried out together with the teams.
Kaykayoğlu project insight
An organization is not a chart, but the way people work together.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.