All projectsTurkcell
EEM Program Mentoring
EEM Program Mentoring by Prof. Dr. C. Ruhi Kaykayoğlu and Y. Bora Kaykayoğlu has been ongoing since 10 November, supporting Turkcell's talent development to become stronger, more innovative and more efficient while overcoming today's complex challenges.
At a glance
- Project Focus
- Innovation and Added Value
- Solution Area
- Innovation and New Value Creation
- Approaches Used
- Facilitation
- What Emerged
- A framework for evaluating new product and service ideas · A draft process from idea to value
- Sector
- Telecommunications
Inside the project
Focus
How can ideas be turned into value-added products and services?
The Turkcell project focused on connecting the organization’s mentoring needs with new areas of value. The organization wanted a project that would generate added value beyond its existing business.
Added value begins with identifying a gap in the market. It is completed through a process that connects the idea with the customer.
What was usually missing in new product development was not ideas, but a shared system for evaluating and developing them.
Scope
We provided mentoring for the organization’s teams as part of the EEM Program. Our work focused on talent development and addressing today’s complex challenges, with innovation and efficiency as key aims.
Implementation
HOW WAS THE INNOVATION PROCESS DESIGNED IN THIS PROJECT?
We designed the innovation process not as an awards ceremony, but as a value stream in which ideas are selected and developed. At every stage, teams worked with their own market data.
Innovation is not the job of a single department. It is the result of how an organization learns and makes decisions.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEDuring mentoring, individuals connected their own development agendas with real projects.
Kaykayoğlu project insight
Innovation is not about generating ideas, but about the system that turns the right idea into value.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.