YZ-Assisted Value-Added Product Development — Ar-Ge and Marketing

Evyap’ın Ar-Ge ve Pazarlama ekipleri, aynı ürün dünyasına farklı sorumluluklardan bakıyordu. Need, yapay zeka ve disiplinler ötesi işbirliğiyle ürünlere yeni katma değer sağlama yollarını çalışmaktı. Çalışmada bu bakış açılarını katma değerli ürün geliştirme amacı etrafında bir araya getirdik.

AI tools were opening up a new area of work. The program was not simply about introducing these tools, but about exploring how they could be used within creative thinking and transdisciplinary collaboration.

How can different teams’ perspectives add new value to products with AI support? Could a connection between two seemingly unrelated phenomena be the starting point for a new idea?

İki ayrı grupla yürütülen programın bu bölümünde Ar-Ge ve Pazarlama ekipleriyle çalıştık. Y. Bora Kaykayoğlu eğitmenliğinde ChatGPT, Dall-E, Runway, Midjourney ve Elicit gibi platformlar bütünleşik bir eğitim sürecine yerleşti.

We connected ideas using the KATTIM GİTTİ gamification method developed by Bora Kaykayoğlu. Technological integration and perspectives from different disciplines were addressed within the same workflow.

Participants practiced connecting seemingly unrelated phenomena with help from ChatGPT. AI use went beyond obtaining ready-made answers and became part of the creative thinking work.

Creative thinking practice and the KATTIM GİTTİ method, explored alongside AI tools. The records verify this training process. We make no claims about outcomes such as increased sales or the number of products launched.

In this project, the pursuit of added value was not limited to choosing a tool. Connecting different perspectives became as important a focus as using technology.