All projectsEvyap
YZ-Assisted Value-Added Product Development — Media and Graphics
With Evyap's Media and Graphics teams, we brought artificial intelligence tools into the creative thinking and value-added product development process. Led by Y. Bora Kaykayoğlu, we connected different ideas using the KATTIM GİTTİ gamification method.
At a glance
- Project Focus
- Innovation and Added Value · Transformation with AI
- Project Lead
- TrainerY. Bora Kaykayoğlu
- Approaches Used
- Facilitation
- What Emerged
- Training and creative thinking practice integrated with artificial intelligence tools · Connecting different ideas using the KATTIM GİTTİ method
- Sector
- Sector - Chemicals
Inside the project
Focus
How can innovation evolve from a one-off initiative into lasting value within an organization?
Evyap's Media and Graphics teams explored value-added product development alongside artificial intelligence and creative thinking methods.
This project is the segment for this team within a program delivered to two separate groups.
Innovation works when designed not as a pool of ideas, but as a process in which ideas enter the value stream.
Scope
We worked with the Media and Graphics teams, using ChatGPT, Dall-E, Runway, Midjourney and Elicit in creative thinking and value-added product development activities. Through the KATTIM GİTTİ gamification method and ChatGPT, we explored connections between seemingly unrelated concepts.
Implementation
HOW WAS THE INNOVATION PROCESS DESIGNED IN THIS PROJECT?
The KATTIM GİTTİ gamification method was used to bring together perspectives from different disciplines. Artificial intelligence tools were explored within this creative thinking process.
Creating value is less about generating new ideas than about building a system that enables ideas to enter the value stream.
The journey we designed
- 01EXPLOREThe goal of adding value to products was explored with the Media and Graphics teams.
- 02REFRAMEChatGPT and creative thinking methods were used to connect seemingly unrelated phenomena.
- 03BRING IT INTO THE ORGANIZATIONThe KATTIM GİTTİ gamification method brought different perspectives into the same idea development process.
Kaykayoğlu project insight
New value emerges where market needs intersect with organizational capability.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.