All projectsMediaMarkt
Disruptive Business Models and Workshop
A one-day disruptive business models training and workshop for MediaMarkt management teams, delivered with our solution partner Unlearn. Participants practiced turning a business idea into a business model and testing it.
At a glance
- Project Focus
- Strategy and Transformation · Creativity and Product Development
- Project Lead
- TrainerY. Bora Kaykayoğlu
- Approaches Used
- Facilitation
- What Emerged
- Business model canvas exercises · Business idea testing approach · Digital training notes
- Sector
- Hizmet
- Year
- 2024
Inside the project
Focus
How do retail teams think about business models that could transform their sector?
The workshop was designed to help MediaMarkt teams understand disruptive business models and turn their own ideas into structured business models.
A disruptive idea becomes a real option when its business model is built and tested.
Scope
We worked with management teams on the foundations and applications of innovative and disruptive business models. We introduced the Business Model Canvas and Double Diamond methods, focusing on turning a business idea into a business model and testing it in a hands-on workshop. We discussed how the teams could integrate these models into their own business processes.
Implementation
From idea to testable business model
Participants started with a business idea, structured it on a business model canvas and explored ways to test their assumptions. Examples of disruptive business models were used to show how far ideas could differentiate themselves.
The journey we designed
- 01EXPLOREExamples were used to explore how disruptive business models transform sectors.
- 02REFRAMEThe idea was framed not simply as a product or service, but as a business model to be considered alongside its value proposition, customers and revenue structure.
- 03BRING IT INTO THE ORGANIZATIONBy applying the business model canvas and idea-testing tools to their own ideas, participants gained a method they could use within the organization.
Kaykayoğlu project insight
Disruptive ideas begin with courage and endure through a business model.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.