All projectsTURKCELL
Innovation and Creative Thinking
We joined 1,600 TURKCELL employees for 4 days of training seminars in the TURKCELL Future of Leadership Program. Our Design Director Y. Bora Kaykayoğlu shared insights on "Innovation and Creative Thinking" to strengthen employees' competencies. #IKkabiliyetleri We continue to participate in this major project with TURKCELL in its other phases.
At a glance
- Project Focus
- Creativity and Product Development · Innovation and Added Value
- Approaches Used
- Facilitation
- What Emerged
- Creative thinking practices tested on teams' own problems · Idea development and evaluation framework
- Sector
- Telecommunications
Inside the project
Focus
How can teams generate new product ideas amid routine work?
The TURKCELL project focused on addressing a training need through creative thinking practices. Participants worked within their own product and business contexts.
The account of this project was structured around the organization's own definition of its needs.
We joined 1,600 TURKCELL employees for 4 days of training seminars in the TURKCELL Future of Leadership Program.
Creative capacity grows not through workshops but through small practices embedded in daily work.
Scope
We held four days of training seminars with 1,600 employees as part of the organization's leadership program. We shared knowledge on innovation and creative thinking during the seminars.
Implementation
HOW WERE CREATIVE TECHNIQUES USED IN THIS PROJECT?
We used creativity techniques not as showmanship but as tools teams tested on their own problems. Each technique was applied to a real product or process problem.
The real resource in product development is not brilliant ideas but the discipline that keeps ideas alive.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEParticipants practiced creative problem solving and application through their own real work problems.
- 03BRING IT INTO THE ORGANIZATIONA follow-through plan was developed with teams to connect the methods learned to daily workflows.
Kaykayoğlu project insight
The most valuable ideas emerge from the closest attention to the most routine problems.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.