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Creative Thinking and Idea Development Workshop
Led by Y. Bora Kaykayoğlu, the “Creativity & Human-Centeredness” service was delivered with İstanbul Kültür Üniversitesi, using creative thinking and idea development workshop methods for technical creative thinking and idea generation aligned with strategic objectives.
At a glance
- Project Focus
- Creativity and Product Development · Strategy and Transformation
- Project Lead
- TrainerY. Bora Kaykayoğlu
- Approaches Used
- Facilitation
- What Emerged
- Creative thinking practices tested on teams' own problems · Idea development and evaluation framework
Inside the project
Focus
How can teams generate new product ideas amid routine work?
This project focused on connecting a workshop-based need with creative thinking practices. Participants worked within their own product and business contexts.
The account of this project was structured around the organization's own definition of its needs.
Creative capacity grows not through workshops but through small practices embedded in daily work.
Scope
We held a workshop with the organization’s teams on technical creative thinking and idea generation in line with strategic goals. During the workshop, we worked with creative thinking and idea development methods.
Implementation
HOW WERE CREATIVE TECHNIQUES USED IN THIS PROJECT?
We used creativity techniques not as showmanship but as tools teams tested on their own problems. Each technique was applied to a real product or process problem.
The real resource in product development is not brilliant ideas but the discipline that keeps ideas alive.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThroughout the workshop, teams worked collaboratively on their own problems. Each stage concluded with an output.
Kaykayoğlu project insight
The most valuable ideas emerge from the closest attention to the most routine problems.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.