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Creative Thinking Workshop

Creativity and Product DevelopmentStrategy and Transformation

Led by Y. Bora Kaykayoğlu, the “Creativity & Human-Centeredness” service was delivered with İstanbul Gelişim Üniversitesi, using creative thinking workshop methods for technical creative thinking and idea generation aligned with strategic objectives.

At a glance

Project Focus
Creativity and Product Development · Strategy and Transformation
Project Lead
TrainerY. Bora Kaykayoğlu
Approaches Used
Facilitation
What Emerged
Creative thinking practices tested on teams' own problems · Idea development and evaluation framework

Inside the project

Focus

How can creativity move from an individual talent to an organizational capacity?

This project focused on connecting a workshop-based need with creative thinking practices. Participants worked within their own product and business contexts.

Creativity is not an innate trait but a way of working that grows under the right conditions. This project focused on establishing those conditions.

The bottleneck for creativity in organizations was usually not a lack of ideas but the absence of a working environment where ideas could be protected and developed.

Scope

We worked with the organization’s teams on technical creative thinking and idea generation in line with strategic goals. We used creative thinking methods during the workshop.

Implementation

HOW WERE CREATIVE TECHNIQUES USED IN THIS PROJECT?

We used creativity techniques not as showmanship but as tools teams tested on their own problems. Each technique was applied to a real product or process problem.

What brings creativity into an organization is not individual talent but a working environment where ideas can emerge safely.

The journey we designed

  1. 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
  2. 02REFRAMEThroughout the workshop, teams worked collaboratively on their own problems. Each stage concluded with an output.

Kaykayoğlu project insight

Creativity is not a chance moment of inspiration but the design of conditions.

Explore further

Selected resources that examine the transformation highlighted by this project from a broader perspective.

Kaykayoğlu

Which idea in your organization is still waiting to be put into practice?

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