All projectsBirinci Otomotiv
Technical Creativity and Innovation
With Birinci Otomotiv R&D, we worked on anticipating the future and exploring how to develop future Birinci products with a more creative, human-centered perspective. By incorporating 30 technologies of the future into this process, we also saw the potential to develop much stronger product ideas. The ability to think creatively and develop ideas in R&D is a company's capacity to define services and products that give it an advantage over competitors. Every period in human history has its own constraints and opportunities. Competitive dynamics and developments in the 21st-century world must be closely monitored. If we want to develop ideas that are also creative, companies should make creative idea development methods a habit alongside problem-solving methods. Our first goal is not a creative idea, but to generate many ideas and reach creative ones through filtering processes! For our gamification activities, visit www.campusideation.com Wishing you plenty of ideas.
At a glance
- Project Focus
- Creativity and Product Development · Innovation and Added Value
- Approaches Used
- Facilitation
- What Emerged
- Creative thinking practices tested on teams' own problems · Idea development and evaluation framework
- Sector
- Automotive
Inside the project
Focus
How can teams generate new product ideas amid routine work?
The Birinci Otomotiv project focused on connecting a project / service need with creative thinking practices. Participants worked within their own product and business contexts.
The account of this project was structured around the organization's own definition of its needs.
With Birinci Otomotiv R&D, we worked on anticipating the future and exploring how to develop future Birinci products with a more creative, human-centered perspective.
Creative capacity grows not through workshops but through small practices embedded in daily work.
Scope
We worked with the R&D team on anticipating the future and developing future products from a creative, human-centered perspective. We also incorporated 30 technologies of the future into the product ideation process.
Implementation
HOW WERE CREATIVE TECHNIQUES USED IN THIS PROJECT?
We used creativity techniques not as showmanship but as tools teams tested on their own problems. Each technique was applied to a real product or process problem.
The real resource in product development is not brilliant ideas but the discipline that keeps ideas alive.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThe work was co-created with the organization’s teams throughout the project. Feedback informed the design at every stage.
- 03BRING IT INTO THE ORGANIZATIONThe resulting model was connected to the organization’s operations.
Kaykayoğlu project insight
The most valuable ideas emerge from the closest attention to the most routine problems.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.