All projectsKalekim
Int'l Strategy with Design Thinking
The “Roadmap Development Workshop with Design Thinking,” facilitated by Prof. Dr. C. Ruhi Kaykayoğlu and Y. Bora Kaykayoğlu on 29-30 May 2025, gave Kalekim's Hizmet Kozası team the opportunity to develop sustainable, actionable roadmaps for three priority projects selected for its overseas operation. During the two-day workshop, participants developed their project ideas by following the empathy, definition, ideation, prototyping and testing stages of the “Design Thinking” approach. Workshop activities produced creative solutions, analyzed user needs and developed actionable plans for each project.
At a glance
- Project Focus
- Creativity and Product Development · Strategy and Transformation
- Approaches Used
- Facilitation
- What Emerged
- Creative thinking practices tested on teams' own problems · Idea development and evaluation framework
- Sector
- Sanayii
- Year
- 2025
Inside the project
Focus
How can creativity move from an individual talent to an organizational capacity?
The Kalekim project focused on connecting a workshop-based need with creative thinking practices. Participants worked within their own product and business contexts.
Creativity is not an innate trait but a way of working that grows under the right conditions. This project focused on establishing those conditions.
The bottleneck for creativity in organizations was usually not a lack of ideas but the absence of a working environment where ideas could be protected and developed.
Scope
We worked with the relevant team on roadmaps for three priority projects selected for the organization’s overseas operation. We developed the project ideas through the design thinking stages of empathy, definition, ideation, prototyping and testing. In the workshops, we analyzed user needs, developed solutions and created action plans for each project.
Implementation
HOW WERE CREATIVE TECHNIQUES USED IN THIS PROJECT?
We used creativity techniques not as showmanship but as tools teams tested on their own problems. Each technique was applied to a real product or process problem.
What brings creativity into an organization is not individual talent but a working environment where ideas can emerge safely.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThroughout the workshop, teams worked collaboratively on their own problems. Each stage concluded with an output.
Kaykayoğlu project insight
Creativity is not a chance moment of inspiration but the design of conditions.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.