New research: AI-Powered TRIZ and corporate creativity

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ChatGPT in Insurance Processes

Transformation with AIInnovation and Added Value

Trainer: Y. Bora Kaykayoğlu This training will examine the impact of ChatGPT and other AI tools on the insurance sector in detail, through case studies and the participation of sector professionals. It covered how these tools can be integrated into a wide range of business processes, including policy review, customer communication and fraud detection. . Participants will accelerate their business processes through this workshop, which aims to strengthen their companies' competitiveness using innovative approaches in the sector.

At a glance

Project Focus
Transformation with AI · Innovation and Added Value
Approaches Used
Facilitation
What Emerged
A hands-on program in which teams tested technology against their own problems · Use cases drawn from real business contexts

Inside the project

Focus

How can AI become an organizational capability without diminishing human creativity?

This project focused on connecting a workshop-based need with technology. The organization wanted not just to buy new tools, but to embed them in how teams work.

The account of this project was structured around the organization's own definition of its needs.

Bora Kaykayoğlu This training will examine the impact of ChatGPT and other AI tools on the insurance sector in detail, through case studies and the participation of sector professionals.

Technology becomes useful not when its use cases are listed, but when teams test it against their own problems.

Scope

We explored the use of ChatGPT and other AI tools with insurance professionals through case studies. We examined how these tools could be integrated into processes such as policy reading, customer communication and fraud detection.

Implementation

WHAT ROLE DID GENAI PLAY IN THIS PROJECT?

GenAI was positioned not as a tool that produces ready-made answers, but as a working partner that helps teams address their own problems through stronger questions. Every example was drawn from a real business context.

What brings technology into an organization is not the tool itself, but teams’ ability to engage with it through their own problems.

The journey we designed

  1. 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
  2. 02REFRAMEThroughout the workshop, teams worked collaboratively on their own problems. Each stage concluded with an output.

Kaykayoğlu project insight

The value of new tools begins not when they are purchased, but when people use them to ask stronger questions.

Explore further

Selected resources that examine the transformation highlighted by this project from a broader perspective.

Kaykayoğlu

Which idea in your organization is still waiting to be put into practice?

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