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Project Philosophy and Branding
Y. Bora Kaykayoğlu Kaykayoğlu provided the “Project Philosophy and Branding” service as part of roadmap development to shape the future of Sigarayla Savaş Derneği and its teams, design a plan for goals responsive to competitive and market conditions, and build an organizational structure suited to their objectives.
At a glance
- Project Focus
- Innovation and Added Value · Education and People
- Approaches Used
- Facilitation
- What Emerged
- A framework for evaluating new product and service ideas · A draft process from idea to value
Inside the project
Focus
How can ideas be turned into value-added products and services?
This project focused on connecting the organization's design / implementation need with new areas of value. The organization wanted a project that would generate added value beyond its existing business.
Added value begins with identifying a gap in the market. It is completed through a process that connects the idea with the customer.
What was usually missing in new product development was not ideas, but a shared system for evaluating and developing them.
Scope
We worked with the organization’s teams on project philosophy and branding, focusing on planning for goals that reflect competitive and market conditions. We also addressed the roadmap for developing an organizational structure suited to the organization’s objectives.
Implementation
HOW WAS THE INNOVATION PROCESS DESIGNED IN THIS PROJECT?
We designed the innovation process not as an awards ceremony, but as a value stream in which ideas are selected and developed. At every stage, teams worked with their own market data.
Innovation is not the job of a single department. It is the result of how an organization learns and makes decisions.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThe organization's need was reframed from a fresh perspective and translated into a design.
- 03BRING IT INTO THE ORGANIZATIONThe designed model was embedded in the organization's operations. The ownership process was carried out together with the teams.
Kaykayoğlu project insight
Innovation is not about generating ideas, but about the system that turns the right idea into value.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.