All projectsPegah Takı Tasarımı
Pegahjewellery.com
Through KiG, Prof. Dr. C. Ruhi Kaykayoğlu and Y. Bora Kaykayoğlu provided “Digitalization and Technology Management” guidance and support for Pegah Takı Tasarımı through a website development, design and maintenance project, identifying website needs in consultation with company representatives. https://www.pegahjewellery.com
At a glance
- Project Focus
- Transformation with AI
- Solution Area
- Transformation with AI
- Approaches Used
- Facilitation
- What Emerged
- A hands-on program in which teams tested technology against their own problems · Use cases drawn from real business contexts
- Sector
- Jewelry
Inside the project
Focus
How can a new technology become part of teams’ actual workflows?
The Pegah Takı Tasarımı project focused on connecting a design / implementation need with technology. The organization wanted not only to purchase new tools but also to embed them in the way its teams work.
The gap between technology and practice is the real challenge for most organizations. This project focused on closing that gap.
The main barrier to AI adoption was not a lack of tools, but teams’ inability to connect the technology with their real business problems.
Scope
We met with the institution’s representatives to identify its website requirements. We provided guidance on the project covering website development, design and maintenance.
Implementation
WHAT ROLE DID GENAI PLAY IN THIS PROJECT?
GenAI was positioned not as a tool that produces ready-made answers, but as a working partner that helps teams address their own problems through stronger questions. Every example was drawn from a real business context.
AI transformation begins not with purchasing new tools, but with people using them to ask stronger questions.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThe organization's need was reframed from a fresh perspective and translated into a design.
- 03BRING IT INTO THE ORGANIZATIONThe designed model was embedded in the organization's operations. The ownership process was carried out together with the teams.
Kaykayoğlu project insight
Technology becomes an organizational capability only when it enters teams’ actual workflows.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.