New research: AI-Powered TRIZ and corporate creativity

All projectsBilgin Danışmanlık

Corporate Website Development

Transformation with AI

Through KiG, Prof. Dr. C. Ruhi Kaykayoğlu and Y. Bora Kaykayoğlu provided Bilgin Danışmanlık with “Digitalization and Technology Management” guidance and support through a website development, design and maintenance project, identifying website needs in consultation with company representatives. https://www.bilginconsulting.com/

At a glance

Project Focus
Transformation with AI
Approaches Used
Facilitation
What Emerged
A hands-on program in which teams tested technology against their own problems · Use cases drawn from real business contexts
Sector
Consulting

Inside the project

Focus

How can AI become an organizational capability without diminishing human creativity?

The Bilgin Danışmanlık project focused on connecting a consulting need with technology. The organization wanted not only to purchase new tools but also to embed them in the way its teams work.

The account of this project was structured around the organization's own definition of its needs.

Technology becomes useful not when its use cases are listed, but when teams test it against their own problems.

Scope

We met with the organization's representatives to identify its website requirements. We provided guidance on website development, design and maintenance.

Implementation

WHAT ROLE DID GENAI PLAY IN THIS PROJECT?

GenAI was positioned not as a tool that produces ready-made answers, but as a working partner that helps teams address their own problems through stronger questions. Every example was drawn from a real business context.

What brings technology into an organization is not the tool itself, but teams’ ability to engage with it through their own problems.

The journey we designed

  1. 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
  2. 02REFRAMEThe real need behind the stated request was reframed in the context of the organization's strategy and ways of working.
  3. 03BRING IT INTO THE ORGANIZATIONThe framework was turned into a structure connected to the organization's decision-making and working rhythm.

Kaykayoğlu project insight

The value of new tools begins not when they are purchased, but when people use them to ask stronger questions.

Explore further

Selected resources that examine the transformation highlighted by this project from a broader perspective.

Kaykayoğlu

Which idea in your organization is still waiting to be put into practice?

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