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İSO Innovation Ambassadors

Innovation and Added ValueCreativity and Product Development

Istanbul Chamber of Industry (İSO) Academy successfully completed the 'Developing Innovation Ambassadors and Strengthening Innovation Culture Program' delivered by Prof. Dr. C. Ruhi Kaykayoglu and Yağız Bora Kaykayoğlu between 2 October - 9 November. Our program was built on the Double Diamond Methodology, aiming to enable our Ambassadors to inspire innovation and strengthen their companies and communities. By actively participating in the innovation process, our Ambassadors emphasized the importance of developing creative ideas and supporting their implementation.

At a glance

Project Focus
Innovation and Added Value · Creativity and Product Development
Approaches Used
Facilitation
What Emerged
A framework for evaluating new product and service ideas · A draft process from idea to value
Sector
Chambers of Industry & Associations

Inside the project

Focus

How can innovation evolve from a one-off initiative into lasting value within an organization?

The Istanbul Chamber of Industry project focused on connecting the organization's project / service need with new areas of value. The organization wanted a project that would generate added value beyond its existing business.

The account of this project was structured around the organization's own definition of its needs.

Successfully completed the 'Developing Innovation Ambassadors and Strengthening Innovation Culture Program' delivered by Ruhi Kaykayoglu and Yağız Bora Kaykayoğlu between 2 October - 9 November.

Innovation works when designed not as a pool of ideas, but as a process in which ideas enter the value stream.

Scope

We worked with innovation ambassadors on participation in the innovation process and creative idea development, using the Double Diamond methodology. We discussed the importance of supporting ideas through implementation and the role of innovation ambassadors within their organizations.

Implementation

HOW WAS THE INNOVATION PROCESS DESIGNED IN THIS PROJECT?

We designed the innovation process not as an awards ceremony, but as a value stream in which ideas are selected and developed. At every stage, teams worked with their own market data.

Creating value is less about generating new ideas than about building a system that enables ideas to enter the value stream.

The journey we designed

  1. 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
  2. 02REFRAMEThe work was co-created with the organization’s teams throughout the project. Feedback informed the design at every stage.
  3. 03BRING IT INTO THE ORGANIZATIONThe resulting model was connected to the organization’s operations.

Kaykayoğlu project insight

New value emerges where market needs intersect with organizational capability.

Explore further

Selected resources that examine the transformation highlighted by this project from a broader perspective.

Kaykayoğlu

Which idea in your organization is still waiting to be put into practice?

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