All projectsİSO
İSO-AİA Innovation Atlas Project
The Innovation Atlas project, an İSO and Enterprise Europe Network project, ran from April 2024 - January 2025 to define 2-year innovation roadmaps for 30 SMEs. The program aims to maximize companies' innovation capabilities and enable them to play a leading role both in today's markets and in the creative and innovative sectors of the future.
At a glance
- Project Focus
- Innovation and Added Value · Creativity and Product Development
- Approaches Used
- Facilitation
- What Emerged
- A framework for evaluating new product and service ideas · A draft process from idea to value
- Sector
- Chambers of Industry & Associations
- Year
- 2025
Inside the project
Focus
How can ideas be turned into value-added products and services?
The İSO project focused on connecting the organization's project / service need with new areas of value. The organization wanted a project that would generate added value beyond its existing business.
Added value begins with identifying a gap in the market. It is completed through a process that connects the idea with the customer.
The Innovation Atlas project, an İSO and Enterprise Europe Network project, ran from April 2024 - January 2025 to define 2-year innovation roadmaps for 30 SMEs.
What was usually missing in new product development was not ideas, but a shared system for evaluating and developing them.
Scope
We carried out a project aimed at defining two-year innovation roadmaps for 30 SMEs. We framed the work around developing their innovation capabilities and their ambitions to play a role in current markets and emerging innovative sectors.
Implementation
HOW WAS THE INNOVATION PROCESS DESIGNED IN THIS PROJECT?
We designed the innovation process not as an awards ceremony, but as a value stream in which ideas are selected and developed. At every stage, teams worked with their own market data.
Innovation is not the job of a single department. It is the result of how an organization learns and makes decisions.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThe work was co-created with the organization’s teams throughout the project. Feedback informed the design at every stage.
- 03BRING IT INTO THE ORGANIZATIONThe resulting model was connected to the organization’s operations.
Kaykayoğlu project insight
Innovation is not about generating ideas, but about the system that turns the right idea into value.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.