All projectsİNG Innovation Center
Human-Centered Thinking and Workshop
Led by Y. Bora Kaykayoğlu, the “Creativity & Human-Centeredness” service was delivered with İNG İnovasyon Merkezi, using human-centered thinking and workshop methods for technical creative thinking and idea generation aligned with strategic goals.
At a glance
- Project Focus
- Creativity and Product Development · Strategy and Transformation
- Project Lead
- TrainerY. Bora Kaykayoğlu
- Approaches Used
- Facilitation
- What Emerged
- Creative thinking practices tested on teams' own problems · Idea development and evaluation framework
- Sector
- Financial Services
Inside the project
Focus
How can creativity move from an individual talent to an organizational capacity?
The İNG İnovasyon Merkezi project focused on addressing a workshop need through creative thinking practices. Participants worked within their own product and business contexts.
Creativity is not an innate trait but a way of working that grows under the right conditions. This project focused on establishing those conditions.
The bottleneck for creativity in organizations was usually not a lack of ideas but the absence of a working environment where ideas could be protected and developed.
Scope
We worked with the innovation center team on technical creative thinking and idea generation aligned with strategic goals. We used human-centered thinking and workshop methods in the sessions.
Implementation
HOW WERE CREATIVE TECHNIQUES USED IN THIS PROJECT?
We used creativity techniques not as showmanship but as tools teams tested on their own problems. Each technique was applied to a real product or process problem.
What brings creativity into an organization is not individual talent but a working environment where ideas can emerge safely.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThroughout the workshop, teams worked collaboratively on their own problems. Each stage concluded with an output.
Kaykayoğlu project insight
Creativity is not a chance moment of inspiration but the design of conditions.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.