All projectsMAN Truck & Bus Türkiye
GenAI Awareness Webinar
On 28 May 2025, Y. Bora Kaykayoğlu delivered an online GenAI Awareness Webinar for MAN Truck & Bus Türkiye employees. The session illustrated generative AI applications in business processes and the advantages it could offer for strategic decision-making.
At a glance
- Project Focus
- Transformation with AI · Strategy and Transformation
- Solution Area
- Transformation with AIStrategy and Future Design
- Approaches Used
- Facilitation
- What Emerged
- A hands-on program in which teams tested technology against their own problems · Use cases drawn from real business contexts
- Sector
- Automotive
- Year
- 2025
Inside the project
Focus
How can a new technology become part of teams’ actual workflows?
The MAN Truck & Bus Türkiye project focused on connecting conference / seminar needs with technology. The organization wanted not just to purchase new tools, but to embed them in the way its teams work.
The gap between technology and practice is the real challenge for most organizations. This project focused on closing that gap.
Bora Kaykayoğlu delivered an online GenAI Awareness Webinar for MAN Truck & Bus Türkiye employees.
The main barrier to AI adoption was not a lack of tools, but teams’ inability to connect the technology with their real business problems.
Scope
We held an online session with the organization’s employees to explore uses of generative AI in work processes. We used examples to examine how it could support strategic decision-making.
Implementation
WHAT ROLE DID GENAI PLAY IN THIS PROJECT?
GenAI was positioned not as a tool that produces ready-made answers, but as a working partner that helps teams address their own problems through stronger questions. Every example was drawn from a real business context.
AI transformation begins not with purchasing new tools, but with people using them to ask stronger questions.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEThroughout the conference and seminar series, participants worked with examples from their own contexts.
Kaykayoğlu project insight
Technology becomes an organizational capability only when it enters teams’ actual workflows.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.