All projectsARGEMIP
Creative Thinking in ChatGPT-Assisted Product Development
The 'ChatGPT-Assisted Product Development' training, held on 19 July 2024, aimed to equip participants with the skills to make product development processes more innovative and efficient through AI-assisted solutions. The training focused on developing innovative ideas by harnessing ChatGPT's creative thinking capabilities. Participants learned to generate creative solutions in product development using methods such as biomimicry, synectic thinking and metaphorical thinking. The main topics of the training delivered by Y. Bora Kaykayoğlu were: Creative Idea Development through Biomimicry: The focus was on generating innovative ideas in product development by drawing inspiration from natural processes and designs. Synectic Thinking: The training explored how seemingly unrelated elements can be combined to create creative product concepts and how this thinking style contributes to innovation processes. Metaphorical Thinking: Exercises focused on developing creative and practical solutions in complex product development processes by connecting different concepts and ideas through metaphors.
At a glance
- Project Focus
- Transformation with AI · Creativity and Product Development
- Solution Area
- Transformation with AICreativity and Human Potential
- Approaches Used
- Facilitation
- What Emerged
- A hands-on program in which teams tested technology against their own problems · Use cases drawn from real business contexts
- Sector
- Consulting
- Year
- 2024
Inside the project
Focus
How can a new technology become part of teams’ actual workflows?
The ARGEMIP project focused on connecting training needs with technology. The organization wanted not just to purchase new tools, but to embed them in the way its teams work.
The gap between technology and practice is the real challenge for most organizations. This project focused on closing that gap.
The main barrier to AI adoption was not a lack of tools, but teams’ inability to connect the technology with their real business problems.
Scope
We worked with participants on generating creative ideas for product development with ChatGPT. We explored drawing on natural processes and designs through biomimicry and combining seemingly unrelated elements into product concepts through synectic thinking. Through metaphorical thinking exercises, we connected different concepts to explore solutions to product development problems.
Implementation
WHAT ROLE DID GENAI PLAY IN THIS PROJECT?
GenAI was positioned not as a tool that produces ready-made answers, but as a working partner that helps teams address their own problems through stronger questions. Every example was drawn from a real business context.
AI transformation begins not with purchasing new tools, but with people using them to ask stronger questions.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEParticipants practiced creative problem solving and application through their own real work problems.
- 03BRING IT INTO THE ORGANIZATIONA follow-through plan was developed with teams to connect the methods learned to daily workflows.
Kaykayoğlu project insight
Technology becomes an organizational capability only when it enters teams’ actual workflows.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.