All projectsARGEMIP
Creative Thinking in ChatGPT-Assisted Product Development
The 'ChatGPT-Assisted Product Development' training, held on 5 July 2024, aimed to equip participants with the skills to make product development processes more innovative and efficient through AI-assisted solutions. The training focused on developing innovative ideas by harnessing ChatGPT's creative thinking capabilities. Participants learned to generate creative solutions in product development using methods such as biomimicry, synectic thinking and metaphorical thinking. The main topics of the training delivered by Y. Bora Kaykayoğlu were: Creative Idea Development through Biomimicry: The focus was on generating innovative ideas in product development by drawing inspiration from natural processes and designs. Metaphorical Thinking: Exercises focused on developing creative and practical solutions in complex product development processes by connecting different concepts and ideas through metaphors.
At a glance
- Project Focus
- Transformation with AI · Creativity and Product Development
- Solution Area
- Transformation with AICreativity and Human Potential
- Approaches Used
- Facilitation
- What Emerged
- A hands-on program in which teams tested technology against their own problems · Use cases drawn from real business contexts
- Sector
- Consulting
- Year
- 2024
Inside the project
Focus
How can AI become an organizational capability without diminishing human creativity?
The ARGEMIP project focused on connecting training needs with technology. The organization wanted not just to purchase new tools, but to embed them in the way its teams work.
The account of this project was structured around the organization's own definition of its needs.
Technology becomes useful not when its use cases are listed, but when teams test it against their own problems.
Scope
We worked with participants on biomimicry, synectic thinking, and metaphorical thinking in ChatGPT-assisted product development. We focused on generating ideas inspired by natural processes and designs. We also used metaphors to connect different concepts and ideas in exercises aimed at finding solutions for product development processes.
Implementation
WHAT ROLE DID GENAI PLAY IN THIS PROJECT?
GenAI was positioned not as a tool that produces ready-made answers, but as a working partner that helps teams address their own problems through stronger questions. Every example was drawn from a real business context.
What brings technology into an organization is not the tool itself, but teams’ ability to engage with it through their own problems.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEParticipants practiced creative problem solving and application through their own real work problems.
- 03BRING IT INTO THE ORGANIZATIONA follow-through plan was developed with teams to connect the methods learned to daily workflows.
Kaykayoğlu project insight
The value of new tools begins not when they are purchased, but when people use them to ask stronger questions.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.