All projectsAras Akademi
Academy Branding Service
Y. Bora Kaykayoğlu designed a model to strengthen the work capabilities of Aras Akademi employees and managers for their professional and personal development. Through the “Academy Branding Service,” practices were developed for Aras Akademi, creating training on various accredited programs and implementation strategies.
At a glance
- Project Focus
- Corporate Academies · Innovation and Added Value
- Approaches Used
- Facilitation
- What Emerged
- A multilayered learning program structure · A capability framework for academy design
- Sector
- Cargo and Logistics
Inside the project
Focus
How can learning programs turn into organizational capability while remaining in the classroom?
The Aras Akademi project focused on addressing the organization’s training needs through academy design.
The account of this project was structured around the organization's own definition of its needs.
An academy creates value when designed not as a content production center, but as the organization’s capability development system.
Scope
As part of our academy branding work, we designed a model for employees’ and managers’ professional and personal development. We developed academy activities aimed at improving work skills, along with accredited programs and training on implementation strategies.
Implementation
HOW WAS THE ACADEMY DESIGNED IN THIS PROJECT?
We designed the academy not as a single training catalog, but as a multilayered learning system linked to the organization’s strategic capability goals. Each layer addresses a different level of responsibility.
The future of organizational learning lies not in more content, but in models that embed learning in work.
The journey we designed
- 01EXPLOREA situation map was developed by considering the organization's real needs, current ways of working and external signals together.
- 02REFRAMEParticipants practiced creative problem solving and application through their own real work problems.
- 03BRING IT INTO THE ORGANIZATIONA follow-through plan was developed with teams to connect the methods learned to daily workflows.
Kaykayoğlu project insight
Learning that ends in the classroom is training. Learning that returns to work becomes capability.
Explore further
Selected resources that examine the transformation highlighted by this project from a broader perspective.